Gorilla Marketing
Published March 8, 2010 by Richard
At Handset Detection we don’t mind a little monkey business. So, last thursday, when I found out AIMIA (the Australian Interactive Media Industry Association) had its annual awards night right here in Melbourne it was an opportunity too good to pass up. What better way to reach the heads of digital and interactive luminaries from around the country than to conduct a little gorilla marketing. :-)
The plan : 1 Man, 1 Gorilla suit and cards. Straight forward really.
Tragically the main thrust was thwarted by Melbourne traffic, arriving late on the scene after the bulk of awards goers has entered the building. However, I did get to chat to a few people and hand out quite a few cards. Fairly early on (like right as we arrived) security suggested that I was uninvited (really ??) and that I should move back off the premises. Fortunately the layout meant that people had to access the venue from the road where they would pass by us. And who can pass by a waving gorilla ?
Moral of the story : Allow for bad traffic and get there early ! :-)
It was all over pretty quickly and all in all some good fun. We’ll keep an eye on traffic over the next few days and see if it generates any web traffic.
In other news congratulations to the AIMIA winners on their achievements and awards.
- Best Advertising or Marketing Ask Richard, Naked Communications & Frank PR askrichard.com.au
- Best Children’s Budd:e E-security Education Package, Roar Film & The Department of Broadband, Communications and the Digital Economy https://www.staysmartonline.gov.au/budd-e/
- Best Classifieds, News, Media or Reference Black Saturday, ABC Innovation http://abc.net.au/blacksaturday
- Best Cross-Platform Tourism Queensland – Best Job in the World, Tourism Queensland & Sapient Nitro www.islandreefjob.com
- Best Cultural or Lifestyle Gallipoli: The First Day, ABC Innovation http://www.abc.net.au/innovation/gallipoli/
- Best Enterprise Viocast Viocorp www.viocast.com.au
- Best Entertainment We Are Hunted, Wotnews http://wearehunted.com
- Best Export Achievement AURA Interactive AURA Interactive
- Best Financial Service Macquarie Edge: The new way of online trading, Macquarie Bank www.macquarie.com.au/edge
- Best Integration with an Offline Campaign Ask Richard, Naked Communications & Frank PR http://www.askrichard.com.au/
- Best Learning & Education Change2 http://change2.com.au
- Best Mobile Advertising or Marketing Transformers : Revenge of the Fallen, AURA Interactive & Mediaedge: cia http://www.aura.net.au/misc/t2/t2_high_res.asp?token=0B5AD8E4
- Best Mobile Product or Service 3 mobile content portal – iPhone & Android, Vodafone Hutchison Australia & Front Foot Media Solutions
- Best Non-profit or Government Ask Richard, Naked Communications & Frank PR
- Best Retail Holden.com.au, Visual Jazz http://www.holden.com.au
- Best Science, Health or Environment Greenpeace Action-Pact, Circul8, MeTTro, The Inspire Agency & Greenpeace International http://www.action-pact.org/
- Best Sport Carlton Natural Blonde – Match Centre2009, Telstra Media & WeAreDigital. www.wearedigital.com.au/aimia/matchcentre
- Best Student Project dboard, Institute for Interactive Media and Learning, MIMM at University of Technology Sydney http://students.mim.iml.uts.edu.au/users/dboard/
- Best Tourism or Travel Tourism Queensland – Best Job in the World, Tourism Queensland & Sapient Nitro www.islandreefjob.com
- Best Use of Social Media The Sims 3 Ultimate Aussie Fan Competition, Profero www.split5ways.com.au/thesims3
- Best Online Video Black Saturday, ABC Innovation http://abc.net.au/blacksaturday
- Effectiveness Award Samboy is Back, Pusher http://www.facebook.com/samboychips
- People’s Choice Ask Richard, Naked Communications & Frank PR askrichard.com.au
- Best of the Best Tourism Queensland – Best Job in the World, Tourism Queensland & Sapient Nitro www.islandreefjob.com
- Outstanding Contribution Award Sally Mills
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Party on down at SxSW
Published March 3, 2010 by Richard
We’re hosting a massive party with our most excellent peers from The Small Business Web at SxSW this year, in fact next week !
Come along, meet us, meet some of our friends (BatchBook, FreshBooks, FormSpring, MailChimp, Outright, Rackspace Email & Apps, Shipwire, Shoeboxed, SurveyGizmo, TeamSupport.com, Wufoo) and have a beer (or 3) on us.
One thing, due to the licensing regulations in Austin we need you to drop your name(s) into this form.
Details
4-7pm Saturday, March 13
The Pure Volume House at 504 Trinity St, Austin, TX.
Would be great to see you there.
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